Vision and Mission
👁️ 1. Vision Statement (കാഴ്ചപ്പാട്)
A vision statement describes what the organization hopes to become in the future. It is aspirational, emotional, and sets a destination.
- Example (Google): "To provide access to the world’s information in one click."
- Example (Microsoft - historical): "A computer on every desk and in every home."
🚀 2. Mission Statement (ദൗത്യം)
A mission statement describes what the organization does right now, how it does it, and who it serves. It is the practical roadmap to achieve the vision.
- Example (Google): "To organize the world's information and make it universally accessible and useful."
- Example (Tesla): "To accelerate the world's transition to sustainable energy."